Armstrong's Officially Unveils First Lexus Dealership in East Auckland

The grand opening of Lexus of East Auckland marks a significant milestone for both the luxury marque and the local automotive market, as Armstrong’s proudly introduces the 18th brand in its portfolio. This state-of-the-art dealership was officially opened by the Right Honourable Christopher Luxon, Rick Armstrong, Armstrong’s CEO Troy Kennedy, alongside Lexus New Zealand Vice President Andrew Davis, and Toyota/Lexus Acting CEO Tatsuya Ishikawa.

Located within Armstrong’s expansive auto precinct on Ti Rakau Drive, Botany, Lexus of East Auckland is designed to deliver a fresh, cutting-edge experience for luxury car buyers. As the first Lexus dealership within Armstrong’s Group, this new addition is set to enhance the brand’s presence and redefine premium automotive service in New Zealand.

Steering this exciting new venture is Justin Purkiss, the newly appointed CEO of Lexus of East Auckland. With an extensive background in the automotive industry, Justin brings a wealth of expertise and a customer-first approach, ensuring that every guest receives exceptional service and a world-class Lexus experience.

Driving Towards a Sustainable Future

The launch of Lexus of East Auckland highlights Armstrong’s ongoing commitment to sustainable mobility. CEO Troy Kennedy expressed his enthusiasm for this milestone, stating:

“The launch of Lexus of East Auckland is a key milestone in the expansion of Armstrong’s Group and our ongoing dedication to sustainable mobility. This new dealership will serve as a forward-thinking, premium experience for customers, especially as more drivers shift towards hybrid and electric vehicles.”

He further emphasized Lexus’s dedication to innovation and sustainability, adding:

“We are thrilled to bring Lexus’ world-class luxury vehicles and exceptional service to East Auckland, providing a premium experience that aligns with the brand’s values of innovation and sustainability. We look forward to welcoming the community and delivering a memorable Lexus experience.”