Armstrong's Welcomes smart to NZ

news Vehicle Launches

12 February 2025

smart

Armstrong’s Welcomes smart to New Zealand: A New Era of Premium Electric Mobility

Armstrong’s is excited to add smart to our premium automotive brands in New Zealand. This move expands our range of innovative, high-quality vehicles. smart has been in NZ before, but this time, it returns with a fresh identity, focusing on modern electric mobility.

Coming soon to Auckland and Christchurch as Armstrong’s smart Auckland and Armstrong’s smart Christchurch, this exciting addition marks the beginning of a new chapter for smart in New Zealand. With a focus on premium electric mobility, efficiency, and cutting-edge technology, smart vehicles perfectly align with the evolving needs of today’s drivers.

New smart Cars

smart has always been a bit different. But that doesn’t mean all smarts must be alike. In fact, we believe a smart has the right to come in many forms, simply because every smart model is inspired by that thing called life.

The smart Concept #1 introduced not only a genuinely new design language but a novel approach to the intelligent use of space, alongside a host of unexpected details.

Frankly, it redefined what a smart may be like from the ground up. However, just looking at the bigger picture, the biggest and most significant change wasn’t to be found in the Concept #1, but in the world around it. As everyday life rapidly transformed, so too did the demands for individual mobility.

With that in mind, the subsequent market introduction of the smart #1 distinctly met changing customer needs in an unmistakable manner: offering a premium and contemporary EV experience that not only added sophistication to every detail—from the quality of materials to the unique design elements both inside and out—but also versatility to perfectly suit daily life.

As such, it feels only logical to continuously expand the all-electric smart family into a diverse lineup that delivers a more inspiring, enjoyable, and individual experience to the lives of many more individual originals.

That said, every smart—both today and tomorrow—will share a focus on contemporary aesthetics in every detail, first-class quality, and the efficient and responsible use of the latest technology.

The result of this approach will always be an emotional and comfortable mobility experience that is genuinely sustainable, safe, and seamless—regardless of dimensions or silhouettes.

The First Models: #1 and #3

Armstrong’s will introduce the smart #1 and smart #3 to the NZ market. These models combine luxury, performance, and sustainability. Each will be available in three trims, with the top being the Brabus edition.

smart #1

The smart #1 is a compact electric SUV with a spacious interior, blending style, technology, and efficiency.

Designed to be both admired and driven, it features intuitive design and intelligence in every detail. With the right pedigree, it is both brains and beauty in one body. It is no wonder that it won the 2023 Red Dot Product Design of the Year and iF Design awards.

Whether your trip is about the journey or the destination, the smart #1 adapts to your needs. From grocery runs to weekend getaways, it delivers flexibility with quick charging and a generous range.

Striking Front-End Design

The smart #1 boasts a futuristic front grille, sleek LED headlights, and an aerodynamic shape. Designed to turn heads, this fully electric SUV offers both cutting-edge style and impressive efficiency for the modern driver.

Futuristic Interior with Smart Tech

Combining modern luxury with intuitive technology. Its sleek dashboard and large touchscreen infotainment system provide seamless control, while high-quality materials ensure a premium driving experience.

Dynamic Performance in Motion

The smart #1 delivers agile and exhilarating performance, perfect for both urban commutes and open-road adventures. Its bold design, electric powertrain, and responsive handling make every journey thrilling and efficient.

smart #3

The smart #3 is a premium, all-electric coupe-SUV that seamlessly blends sportiness, elegance, and cutting-edge technology.

As the largest model in the smart lineup, it offers generous cabin space while maintaining a sleek and dynamic profile. Introducing the design language of “Sensual and Sharp,” it creates a new luxury sports aesthetic where performance meets personality.

The smart #3 is not just about looks—it’s engineered for excitement. With an aerodynamic silhouette, advanced electric powertrain, and precise handling, it delivers an engaging and refined driving experience. Its spacious yet sporty design ensures maximum comfort, while state-of-the-art technology keeps you connected on every journey.

Having already garnered international recognition, including a nomination for prestigious design awards, the smart #3 proves that style and substance can go hand in hand. Whether carving through city streets or taking on the open road, this electric coupe-SUV is built to impress, offering both striking aesthetics and exhilarating performance.

The smart #3 brings out your sporty side, offering useful features and stylish details that make it as enjoyable to look at as it is to drive.

Sporty and Stylish Presence

The smart #3 stands out with its bold coupe-SUV design, featuring sleek lines and a dynamic stance. Its athletic look is further enhanced by the contrast roof and aerodynamic contours, making it as eye-catching as it is performance-driven.

High-Tech, Driver-Centric Interior

Step inside the smart #3 and experience a premium, tech-forward cabin. With a large central touchscreen, sporty accents, and high-quality materials, it offers a luxurious yet intuitive driving experience tailored for modern mobility.

Aerodynamic Power in Motion

The smart #3’s sculpted rear design not only looks stunning but also improves efficiency with a low drag coefficient. The sleek LED taillight strip and sporty rear bumper emphasize its performance-focused engineering.

The Ultimate Performance: Brabus Editions

For those who demand the pinnacle of performance and style, the Brabus editions of smart #1 and smart #3 are the ultimate expression of electric driving. Brabus, a name synonymous with high-performance luxury tuning, has transformed these models into thrilling, high-powered machines that deliver an electrifying experience on the road.

The smart #1 Brabus is built for excitement. It turns every trip into a heart-pounding adventure, blending bold styling with impeccable performance. With enhanced power and dynamic handling, it ensures every journey is exhilarating and confident.

The smart #3 Brabus raises the bar even higher. A rush you can rely on, this top-of-the-line model combines aggressive aesthetics with unmatched performance. Designed for those who crave more, it exceeds every expectation, offering an adrenaline-fueled ride with superior agility and precision.

Brabus-tuned smart vehicles are not just about speed—they represent the ultimate fusion of innovation, luxury, and performance. These models deliver a driving experience that is as thrilling as it is sophisticated, setting a new standard in premium electric mobility.

#1 Brabus

Dominating Presence – A True Head-Turner

With its striking blacked-out design, signature Brabus styling, and an aggressive front fascia, the smart #1 Brabus commands attention. The sharp LED lighting, distinctive grille, and aerodynamically optimized bodywork create a vehicle that looks as thrilling as it drives, reinforcing Brabus' reputation for creating high-performance, luxury-tuned machines.

Exclusive Brabus Interior – Sport Meets Luxury

#1 Brabus interior is a masterpiece of performance-driven luxury. Featuring premium sport seats with Brabus branding, red contrast stitching, and a racing-inspired steering wheel, it delivers an immersive and dynamic cockpit experience. The refined details and high-quality materials ensure comfort without compromising on its sporty DNA.

Brabus-Tuned Powerhouse – Performance Redefined

Taking electric performance to another level with aggressive aerodynamics, sportier suspension tuning, and enhanced power delivery. Its wide stance, bold rear diffuser, and custom Brabus elements emphasize its high-performance heritage, making it the ultimate expression of smart’s electric mobility innovation.

#3 Brabus

Bold and Aggressive Road Presence

The smart #3 Brabus' sleek appearance dominates with its powerful stance and aggressive styling. Featuring Brabus-tuned aerodynamics, a low-slung coupe-like profile, and bold accents, this high-performance electric SUV exudes an undeniable aura of speed and sophistication.

Brabus Performance Interior – Race-Inspired Luxury

Inside the smart #3 Brabus, the fusion of sportiness and luxury is on full display. Premium Alcantara seats with signature Brabus embroidery, vibrant red seatbelts, and a race-inspired cockpit deliver an immersive driving experience, while cutting-edge tech ensures seamless control at your fingertips.

Dynamic Rear Design – Speed Meets Style

The sculpted rear of the smart #3 Brabus showcases its performance DNA with a bold diffuser, dual-tone accents, and signature Brabus styling. Enhanced aerodynamics contribute to both efficiency and speed, making it a true statement of high-end electric performance.

smart’s Connection to Mercedes-Benz

smart has strong ties to Mercedes-Benz, ensuring high-quality engineering and design. The brand is also co-developed with Geely, a leader in automotive innovation. This partnership blends German craftsmanship with advanced EV technology, setting new standards in electric vehicles.

A Brand Reimagined

smart has been in NZ before, but its return brings a completely new identity. Once known for compact city cars, it has evolved into a premium electric mobility brand. The new lineup offers more space, power, and advanced features, making it ideal for modern drivers.

Experience smart at Armstrong’s

We invite you to explore smart’s latest models in person. Visit Armstrong’s Smart Auckland or Armstrong’s Smart Christchurch to see these vehicles, take a test drive, and experience cutting-edge technology.

Pricing details will be announced soon. In the meantime, contact our team for more information or to register your interest.

Join us in embracing the future of driving—stylish, sustainable, and unmistakably smart.

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